Lab@Cloud is a virtual lab platform used by engineering students.
However, 4 out of 10 students said they wouldn’t use it again due to frustrations with its interface, usability, and reservation process.
Challenge
At Laiboyan, I was tasked with redesigning Lab@Cloud—a virtual lab used in engineering programs across Latin America. But there was a problem: 4 out of 10 students said they wouldn’t use it again.
I didn’t start with screens. I started with the pain.
Why were students quitting a tool that should’ve made their learning easier? Through survey data, behavioral mapping, and user personas, I found three core blockers:
Empathy became strategy. I mapped student workflows, filtered qualitative data, and reframed the experience as a service ecosystem—booking, using, extending, and troubleshooting—all had to feel cohesive.
From that, we designed for self-sufficiency:
I built and tested interactive prototypes that made users feel more in control—even in a timed lab setting.
In testing, something unexpected happened: students didn’t just want features—they wanted assurance.
They needed to feel that the platform “had their back.” So we reframed the challenge:
How do we turn urgency into clarity?
I added countdown prompts, persistent visual feedback, and clear confirmation dialogs. Every design choice became about reducing anxiety in high-focus moments.
This wasn’t just a UI revamp. It was about restoring confidence in a tool meant to support learning—not interrupt it.
What clients are saying
I’m grateful to have worked with inspiring teams and organizations. Here’s what some of my collaborators and clients have shared about their experience partnering with me on user-centered design projects.
Working with Betsy was a truly collaborative experience. Her thoughtful approach to UX research helped us uncover insights we never would have found on our own.
Betsy’s ability to translate complex needs into intuitive solutions made a real difference for our project. She brings empathy and creativity to every step of the process.
Designing intuitive interfaces that empower users and spark positive change.
Grounded in research, every project is shaped by real stories and real needs.
Collaboration and innovation drive solutions that make a difference.