image of a laptop with open interface

Laiboyan:
Lab@Cloud UX Redesign

Lab@Cloud is a virtual lab platform used by engineering students.
However, 4 out of 10 students said they wouldn’t use it again due to frustrations with its interface, usability, and reservation process.

Challenge

How might we turn a frustrating, manual lab scheduling experience into a self-service, intuitive platform for students and professors?

[digital project]
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image of digital transformation process (for a consulting firm)

Introduction: When the Lab Isn’t Working, Neither Are the Students

At Laiboyan, I was tasked with redesigning Lab@Cloud—a virtual lab used in engineering programs across Latin America. But there was a problem: 4 out of 10 students said they wouldn’t use it again.

I didn’t start with screens. I started with the pain.

Why were students quitting a tool that should’ve made their learning easier? Through survey data, behavioral mapping, and user personas, I found three core blockers:

  • Disempowerment: Booking time required a sales rep.
  • Stress: Sessions ended abruptly without warning.
  • Fatigue: The UI felt heavy, outdated, and not made for how students actually studied.

Designing Autonomy into the System

Empathy became strategy. I mapped student workflows, filtered qualitative data, and reframed the experience as a service ecosystem—booking, using, extending, and troubleshooting—all had to feel cohesive.

image of a laptop with software interface (for a b2b saas)
Lab@Cloud: Co-creating digital learning experiences with real users.

From that, we designed for self-sufficiency:

  • A live session dashboard with timer, alerts, and top-up options
  • A frictionless booking flow integrated in-app
  • A mobile-friendly UI with calm colors and adaptive layout for tablets

I built and tested interactive prototypes that made users feel more in control—even in a timed lab setting.

Iteration that Mattered

In testing, something unexpected happened: students didn’t just want features—they wanted assurance.

They needed to feel that the platform “had their back.” So we reframed the challenge:

How do we turn urgency into clarity?

I added countdown prompts, persistent visual feedback, and clear confirmation dialogs. Every design choice became about reducing anxiety in high-focus moments.

What This Project Proved

  • Good UX is invisible, until it’s missing. Lab@Cloud wasn’t broken—it was silently exhausting users.
  • Design is negotiation. Balancing educational needs, tech constraints, and user expectations pushed me to prototype fast and defend what mattered.
  • Autonomy is a product feature. Letting users manage their sessions without friction turned a reactive service into a self-led experience.
  • Clarity builds trust. In time-sensitive tools, interfaces need to speak before support teams do.

This wasn’t just a UI revamp. It was about restoring confidence in a tool meant to support learning—not interrupt it.

The Result: More Control, Less Friction

  • +42% boost in users feeling in control of their session time
  • Full compatibility with tablets and hybrid devices
  • Booking made self-service—no more sales rep needed
  • Steps to book a lab cut in half (from 6 to 3)
  • Higher satisfaction scores on clarity and usability
  • What clients are saying

    Feedback from collaborators

    I’m grateful to have worked with inspiring teams and organizations. Here’s what some of my collaborators and clients have shared about their experience partnering with me on user-centered design projects.

    [headshot]
    Taylor Kim

    Working with Betsy was a truly collaborative experience. Her thoughtful approach to UX research helped us uncover insights we never would have found on our own.

    [headshot] image of customer (for a home inspector)
    Jordan Patel

    Betsy’s ability to translate complex needs into intuitive solutions made a real difference for our project. She brings empathy and creativity to every step of the process.

    Let’s create meaningful experiences together

    Designing intuitive interfaces that empower users and spark positive change.

    Grounded in research, every project is shaped by real stories and real needs.

    Collaboration and innovation drive solutions that make a difference.

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